Jen Gustavson

Writer, Salesblazer

My Background

Jen Gustavson is a writer from Salt Lake City, now living in Brooklyn, New York. Her 15-year writing career spans print journalism, consumer brand work, B2B content strategy, marketing and creative agency leadership, and beyond.

Woman on the phone in front of a computer: sales prospecting

Salesblazer

How to Do Sales Prospecting the Right Way

Jen Gustavson

September 19, 2023

Whether you’re a beginner starting out or an expert leveling up, learn the latest guidance on finding, qualifying, and engaging prospects.

Salesblazer

Photo of a woman shaking hands, utilizing sales closing techniques during a sale

Salesblazer

6 Closing Techniques in Sales That Work

Jen Gustavson

September 19, 2023

There’s no one way to close a deal, but these tips will help you create a winning game plan.

Salesblazer