AI Is Everywhere — But Are You Building It Responsibly?
The biggest barrier to widespread artificial intelligence isn’t immature technology — it’s skepticism and lack of trust. Here’s what business leaders can do about it.
As an Architect of Ethical AI Practice at Salesforce, Kathy develops research-informed best practice to educate Salesforce employees, customers, and the industry on the development of responsible AI. She collaborates and partners with external AI and ethics experts to continuously evolve Salesforce policies, practices, and products. Prior to Salesforce, she worked at Google, eBay, and Oracle in User Experience Research. She received her MS in Engineering Psychology and BS in Applied Psychology from the Georgia Institute of Technology. The second edition of her book, "Understanding your users," was published in May 2015. You can read about her current research at einstein.ai/ethics.
The biggest barrier to widespread artificial intelligence isn’t immature technology — it’s skepticism and lack of trust. Here’s what business leaders can do about it.
Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation.
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