What Is a CDP?
Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.
Muralidhar Krishnaprasad, or MK, is the executive vice president of software engineering at Salesforce.
Customer data platforms (CDPs) connect a company’s customer data in a single place so different teams can see a 360-view of a customer's interactions with their brand.
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