
Salesforce Staff
Salesforce is the #1 AI CRM. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it’s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.
We teach our readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
When we're not typing away at our keyboard, we're likely exploring new places, indulging in our hobbies, or geeking out over the latest tech innovations. We’re also passionate about giving back, dedicating our time and resources to volunteer opportunities in our region for positive change.

According to Slack’s new report, Singapore businesses are leading the charge in leveraging AI agents to improve worker productivity and efficiency.
The latest IDC InfoBrief shows that banks are choosing to embrace GenAI to improve efficiency in areas like fraud detection, process automation and decision support.
Learn how effective customer data management can fuel growth and enhance customer experiences.
Find out what a CRM manager does and how they can help your small business or startup build stronger customer relationships.
Security shouldn’t be an afterthought. With DevSecOps, it’s built in, ensuring compliance and keeping your AI initiatives on track.
A human-AI workforce doesn't eliminate the need for strong leadership — it transforms it. Here’s how to build a powerful partnership on your blended team.
Discover how we used high-quality data and smart guardrails to set up our AI Agent to be a game-changer for customer service.
AI agents are a new type of end user that needs agent-friendly design so they can interact with your business and generate valuable outcomes.
A complete AI system is cohesive and scalable, and integrates data, AI, and action to deliver concrete business outcomes.