
Salesforce Staff
Salesforce is the #1 AI CRM. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it’s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.
We teach our readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
When we're not typing away at our keyboard, we're likely exploring new places, indulging in our hobbies, or geeking out over the latest tech innovations. We’re also passionate about giving back, dedicating our time and resources to volunteer opportunities in our region for positive change.

Discover insights from 4,000+ IT leaders on AI and app development in our latest State of IT report, featuring four key trends and strategies driving progress.
Gain insights from 4,000+ IT leaders on security in our latest State of IT report, featuring four key trends and strategies driving progress.
We examine how AI can help you reimagine your marketing workflows and reach customers in more personalised ways
Reduce the cognitive load on your service reps and still deliver top-notch customer service.
Find out how a well-planned use case workshop can help you make the most of Agentforce. Here are the questions we use to guide our customers.
Sometimes your customers want to use self-service, but other times they want to speak to a service representative. Here's how to make it easy for your customers to contact you.

Salesforce Named a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms: Highest in Execution and Furthest in Vision
We are thrilled to announce that Salesforce has been recognised as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms for the second consecutive year. Gartner evaluated 12 vendors, and…
Agentic AI is capturing headlines, but most are missing the key word – trust. It’s true that integrating the latest AI advancements is crucial for building a limitless digital workforce. In fact, over 90% of…
The future of data is smarter, faster, and more intuitive than ever.