
Salesforce Staff
Salesforce is the #1 AI CRM. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it’s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.
We teach our readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
When we're not typing away at our keyboard, we're likely exploring new places, indulging in our hobbies, or geeking out over the latest tech innovations. We’re also passionate about giving back, dedicating our time and resources to volunteer opportunities in our region for positive change.

Managing your sales pipeline lets you catch tiny problems before they become big.
Learn everything you need to know about how to generate sales leads and convert them into customers.
What is Conversion Rate Optimisation? Conversion Rate Optimisation (CRO) is a strategic approach aimed at enhancing a website’s performance by increasing the percentage of visitors who take a desired action. This action, often…
In the dynamic digital marketing landscape, a lead magnet is a strategic tool designed to attract potential customers by offering something valuable in exchange for their contact information. This article explores the essence…
APAC: Elevate decision-making with Predictive Analytics. Uncover trends, foresee opportunities, and maximise insights for smarter strategies. Your guide to data-driven success.
Unlock Customer Appeal: Discover the Power of a Compelling Value Proposition, crafting resonance and elevating your brand effortlessly.
A true Digital Transformation isn't just upgrading a couple business systems, but a wholesale change in the technology that is the foundation of your business. Due to the multiple changes, a Digital Transformation strategy is required to properly transform your business from the analog to the digital and beyond.
Digital Transformation is a concept that varies by industry, vertical, company and the availability of technology, so it's not easily understood nor is there one example of digital transformations. To give you a better understanding of what real 'Digital Transformation" looks like, here are 5 real businesses that leveraged new technologies to digitally transform and evolve their business.
Demystify AI Marketing: A comprehensive guide to leveraging artificial intelligence for smarter, more effective marketing strategies on Salesforce.