
Salesforce Staff
Salesforce is the #1 AI CRM. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it’s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.
We teach our readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
When we're not typing away at our keyboard, we're likely exploring new places, indulging in our hobbies, or geeking out over the latest tech innovations. We’re also passionate about giving back, dedicating our time and resources to volunteer opportunities in our region for positive change.

Master the art of crafting a sales budget with our guide: Discover 10 steps to create one, best practices, and how to leverage Salesforce for overall success.
Whether you’re a startup that has just landed your first customer or an enterprise with billions in revenue, AI can revolutionise your sales process and take your performance to new heights. The pressure…
Market penetration is a marketing strategy that aims to expand the market share of a product or service within an existing market. Learn more with Salesforce.
The basics you need to know about ROI, along with tactics to increase your ROI.
Master competitor analysis with Salesforce: Identify rivals, analyse trends, and gain a strategic edge. Stay ahead in today's competitive landscape!
Discover performance analytics: a vital tool to visualise business data, identify strengths and weaknesses, and optimise operations for better results.
Discover how to perform a sales data analysis to boost your business. Learn to collect, analyse, and apply insights to drive sales and improve strategies.
Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in when perfecting your AI-powered CRM.
Ready to take the excitement and innovation from World Tour Essentials Singapore to your organisation? Here’s a list of resources to keep you on your generative AI and CRM journey, so you can prepare your sales, service, marketing, commerce and more for the future of AI.