
Salesforce Staff
Salesforce is the #1 AI CRM. We're immersed in the world of customer relationship management, helping businesses unlock the full potential of their data and connect with their customers in more meaningful ways. Whether it’s using AI to improve service or streamlining sales processes, we're passionate about the tools and strategies that help our customers succeed in the digital age.
We teach our readers how to improve work outcomes and professional relationships. Our content explores the mindset shifts, organisational hurdles, and people behind business evolution. We also cover the tactics, ethics, products, and thought leadership that make growth a meaningful and positive experience.
When we're not typing away at our keyboard, we're likely exploring new places, indulging in our hobbies, or geeking out over the latest tech innovations. We’re also passionate about giving back, dedicating our time and resources to volunteer opportunities in our region for positive change.

Prepare your workforce to thrive in an AI-driven world.
Strategies for building an effective training program and equipping your employees to work alongside AI.
Think you know agents? Think again. We’ll debunk some common myths surrounding AI agents and show why these misconceptions could be holding your business back.
Digital transformation transforms how businesses operate and deliver value, giving them a competitive advantage. Learn more.
RFQ stands for ‘request for quote’ and is the process of asking another company, like a supplier or contractor, to submit price quotes or bids for a product or service.
Discover what CPA is and how to calculate this fundamental metric in your marketing strategy. Learn to improve efficiency, optimisation, and success with cost per acquisition.
Discover the importance of data compliance, how it protects sensitive information, and practical steps to achieve it. Learn how platforms like Salesforce simplify compliance.
Discover how knowledge base software transforms customer service, reducing costs and boosting satisfaction. Learn its benefits, types, and strategies.
Lifetime Value (LTV) is an essential metric for planning your company’s sales, marketing and service planning. But what exactly does it measure? LTV aims to quantify how much a customer is worth to…