From Breakdown to Breakthrough: A Game Plan for Brands Through Crises
It’s crucial for brands to think ahead during a crisis. Marc Mathieu calls this strategy “from breakdown to breakthrough.”
Marc Mathieu is Senior Vice President, Strategic Customer Transformation and Innovation, at Salesforce. Previously he was CMO of Samsung Electronics America and Senior Vice President of Global Brand Marketing at Coca-Cola. Connect with him on LinkedIn.
It’s crucial for brands to think ahead during a crisis. Marc Mathieu calls this strategy “from breakdown to breakthrough.”
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