Rob Garf

My Background

Rob Garf is VP and GM, Retail and the Chair of the Client Advisory Board for Retail at Salesforce. With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. His team currently develops industry research and advises senior executives globally on unified engagement strategies. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.

8 Retail Trends and Predictions for 2021

Rob Garf

February 16, 2021

Eight Salesforce leaders predict what’s in store for the retail industry in 2021 and beyond.

Research
Retail
Retail Insights

Rob Garf

April 24, 2020

Here's how retailers can respond to dramatic shifts in category preferences, channel preferences, and consumer shopping behavior.

Customer Experience
Customer Satisfaction
Ecommerce