Artificial Intelligence

CRM isn’t just data storage. It’s the memory, logic, and governance that give AI agents the context and rules to get real work done.

Wider access to intelligence – and the freedom to use it – elevates every employee beyond their job title.

In this seamless ecosystem, conversations become actions, AI agents sit right in workflows, and workforces scale up or down to meet customer demand.

Beyond the prompt, understanding human communication patterns enables you to build holistic AI experiences users can trust.

Explore how employees are actually using AI to transform their everyday work. No hypothetical hype. Just real-world stories.

AI is redefining how customer service gets done and opening new doors.

How can service leaders adopt AI without losing the human touch? Start with empathy, trust, and a people-first approach.

New customer service and field service research uncovers four key insights in the era of agentic AI.

AI is turning the contact centre into a customer engagement centre — unifying data, knowledge, and channels.

The technology industry loves a gold rush.  In the late ‘90s, companies raced to claim their piece of the “information superhighway,” stockpiling bandwidth and investing in domain names. A decade later, the mobile…