Customer Relationships

Wendy Walker, Senior Director Marketing Asia Pacific at Salesforce, shares how marketers can spearhead equality and empathetic engagement.

Service teams are measuring how much work it takes for a customer to get the information they need. Here's how to improve customer effort score.

Learn how two companies in Asia accelerated digital transformation during the COVID-19 pandemic and reimagined brand experiences for customers and employees.

Eight Salesforce leaders predict what’s in store for the retail industry in 2021 and beyond.

Salesforce and Forrester Consulting evaluated the use of CRM across industries to understand how businesses are evolving to become more customer-centric.

Learn how three small businesses driving customer centricity with Salesforce: GGI Nippon Life, Dornier MedTech, and Ranosys Technologies.

Learn how three fast growing businesses in Asia have led with an agile response to COVID-19.

More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.

Gratiano Yeung of Roojai.com talks about her passion for customer service, innovation, and technology, which made her one of Asia’s most respected CCOs.

More customers in Thailand are shopping online. Learn how Thai SMBs are using Salesforce to capture this digitally savvy market segment.