Data Culture

Earlier this year, while shopping for fishing equipment for my annual trout fishing excursion, I was struck by an egregiously missed marketing opportunity from my favourite brand of fishing gear. There was no…

We implemented Data 360 to deliver a clearer picture of the customer journey. Here's how it's paying off — and how it's powering our AI agents.

This glossary of data terms will help everyone in your company understand the power of real-time, actionable data in the age of generative AI.

How Agentforce helps humans and AI agents achieve more together, helping to deliver faster answers and deeper impact.

We built Data 360 to get a unified view of the customer journey, and now it powers our apps, flows, and agents. Here’s what we learned along the way.

Prepping your data requires time, labour, and tech tools. Here are five cost-effective ways to do it.

AI is turning the contact centre into a customer engagement centre — unifying data, knowledge, and channels.

The technology industry loves a gold rush.  In the late ‘90s, companies raced to claim their piece of the “information superhighway,” stockpiling bandwidth and investing in domain names. A decade later, the mobile…

Elevate your data quality to turn analytical clutter into clarity.

Everyone loves a shiny new object, especially when that object is an AI agent. But before you plunge headfirst into an agent, let’s ask an unsexy question: Where do you stand with your…