Responsible AI in Marketing: Embedding Ethics by Design
Openness about how you develop AI models and giving customers control over their data are two ways to embed ethics in marketing automation.
The Role of AI in Marketing: Beyond Automation, Towards Personalisation
Learn more about how AI-powered solutions, with their predictive capabilities, can help marketers make the right decisions, in near real-time.
How To Structure and Plan Your Digital Marketing Strategy in 2021
Learn the strategy you need to set goals, know your audience, and measure your KPIs for an effective digital marketing plan.
How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate
Practical tips to enhance your Analytics 360 instance for collecting clean and accurate data, optimise integration with Marketing Cloud, and give customers what they need.
The 6th State of Marketing Report Uncovers Trends to Navigate Change
The State of Marketing report presents the insights of nearly 7,000 marketing leaders across the globe.
Real Time or Right Time: The Marketing Dilemma
In customer experience, speed and timing is everything. And to ensure a seamless experience across all channels, contextual information is key. Let’s take a look at customer expectations alongside real-time or right-time...
18 ROX Measures for Marketers
Return on experience (ROX) shows up just about everywhere, but there isn't one concrete way to measure this KPI. So, we put together 18 marketing metrics you can use to track ROX now.
From Breakdown to Breakthrough: A Game Plan for Brands Through Crises
It’s crucial for brands to think ahead during a crisis. Marc Mathieu calls this strategy “from breakdown to breakthrough.”
How to Communicate With Customers During Times of Crisis
Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. Here's what you need to include.