Trailblazer Story How One of ASEAN’s Leading Marketers Is Preparing for the Future Nichola Palmer December 8, 2021 Dr. Nicco Tan, VP of Marketing at Resorts World Genting, discusses the state of marketing and the skills marketers should be building now. Future of Work Trailblazer Story Digital Transformation How CRM Automation Can Help Boost Your Marketing ROI Adam Wise December 1, 2021 Salesforce Lead Solutions Engineer Adam Wise explains how to achieve a big improvement to your overall marketing ROI with CRM automation. CRM Digital Transformation Marketing Automation Marketing Personalization 5 Ways Sansiri Creates a Cohesive Customer Journey Nichola Palmer November 29, 2021 Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey. Customer Experience Customer Journeys Marketing Personalization Digital Transformation Master Your Marketing: How To Convert More Leads With Pardot Dan Scodellaro November 16, 2021 Read about six of the ways Pardot helps small businesses automate their marketing, engage with customers, and convert more leads. Marketing Digital Transformation Pardot Thought Leadership The Four Keys to the Future of Brand Management Mathew Sweezey November 3, 2021 How can brands engage with customers across physical, digital, and virtual worlds? Learn how to adapt brand management for the future. Future of Work Thought Leadership E-Commerce B2B vs B2C Ecommerce: What’s the Difference? Salesforce Staff November 1, 2021 B2B vs B2C. Understand the major differences between B2B and B2C ecommerce and learn successful strategies to optimise them. Marketing B2B Commerce Digital Transformation Research 5 Ways Marketing Is Changing in ASEAN Countries Salesforce September 9, 2021 What are the biggest trends in marketing this year? Here’s what the latest State of Marketing research said was top of mind in ASEAN. Digital Transformation Infographics Research Customer Relationships How 3 Retailers in Asia Boost Customer Engagement with Marketing Tech Salesforce September 2, 2021 Innovation and real-time engagement were top priorities for marketers going into 2021. Here are three retailers that do this well. Retail Customer Relationships Company Meet Brandy the Fox, the Newest Salesforce Character Katie Snider August 31, 2021 Get to know the latest member of the Salesforce family: Brandy the Marketer. Wherever you are in your marketing, Brandy is here to help. Company Salesforce Culture Account Based Marketing 84% of Marketers Say Customer Priorities Shift Their Digital Strategy Mike Kostow August 16, 2021 Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond. Account Based Marketing Data Management Digital Transformation
Trailblazer Story How One of ASEAN’s Leading Marketers Is Preparing for the Future Nichola Palmer December 8, 2021 Dr. Nicco Tan, VP of Marketing at Resorts World Genting, discusses the state of marketing and the skills marketers should be building now. Future of Work Trailblazer Story
Digital Transformation How CRM Automation Can Help Boost Your Marketing ROI Adam Wise December 1, 2021 Salesforce Lead Solutions Engineer Adam Wise explains how to achieve a big improvement to your overall marketing ROI with CRM automation. CRM Digital Transformation Marketing Automation
Marketing Personalization 5 Ways Sansiri Creates a Cohesive Customer Journey Nichola Palmer November 29, 2021 Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey. Customer Experience Customer Journeys Marketing Personalization
Digital Transformation Master Your Marketing: How To Convert More Leads With Pardot Dan Scodellaro November 16, 2021 Read about six of the ways Pardot helps small businesses automate their marketing, engage with customers, and convert more leads. Marketing Digital Transformation Pardot
Thought Leadership The Four Keys to the Future of Brand Management Mathew Sweezey November 3, 2021 How can brands engage with customers across physical, digital, and virtual worlds? Learn how to adapt brand management for the future. Future of Work Thought Leadership
E-Commerce B2B vs B2C Ecommerce: What’s the Difference? Salesforce Staff November 1, 2021 B2B vs B2C. Understand the major differences between B2B and B2C ecommerce and learn successful strategies to optimise them. Marketing B2B Commerce Digital Transformation
Research 5 Ways Marketing Is Changing in ASEAN Countries Salesforce September 9, 2021 What are the biggest trends in marketing this year? Here’s what the latest State of Marketing research said was top of mind in ASEAN. Digital Transformation Infographics Research
Customer Relationships How 3 Retailers in Asia Boost Customer Engagement with Marketing Tech Salesforce September 2, 2021 Innovation and real-time engagement were top priorities for marketers going into 2021. Here are three retailers that do this well. Retail Customer Relationships
Company Meet Brandy the Fox, the Newest Salesforce Character Katie Snider August 31, 2021 Get to know the latest member of the Salesforce family: Brandy the Marketer. Wherever you are in your marketing, Brandy is here to help. Company Salesforce Culture
Account Based Marketing 84% of Marketers Say Customer Priorities Shift Their Digital Strategy Mike Kostow August 16, 2021 Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond. Account Based Marketing Data Management Digital Transformation