Thought Leadership The Four Keys to the Future of Brand Management Mathew Sweezey November 3, 2021 How can brands engage with customers across physical, digital, and virtual worlds? Learn how to adapt brand management for the future. Future of Work Thought Leadership E-Commerce B2B vs B2C Ecommerce: What’s the Difference? Salesforce Staff November 1, 2021 B2B vs B2C. Understand the major differences between B2B and B2C ecommerce and learn successful strategies to optimise them. Marketing B2B Commerce Digital Transformation Research 5 Ways Marketing Is Changing in ASEAN Countries Salesforce September 9, 2021 What are the biggest trends in marketing this year? Here’s what the latest State of Marketing research said was top of mind in ASEAN. Digital Transformation Infographics Research Customer Relationships How 3 Retailers in Asia Boost Customer Engagement with Marketing Tech Salesforce September 2, 2021 Innovation and real-time engagement were top priorities for marketers going into 2021. Here are three retailers that do this well. Retail Customer Relationships Company Meet Brandy the Fox, the Newest Salesforce Character Katie Snider August 31, 2021 Get to know the latest member of the Salesforce family: Brandy the Marketer. Wherever you are in your marketing, Brandy is here to help. Company Salesforce Culture Digital Transformation 84% of Marketers Say Customer Priorities Shift Their Digital Strategy Mike Kostow August 16, 2021 Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond. Account Based Marketing Data Management Digital Transformation Marketing Personalization Is Your Marketing Personalisation Strategy Where It Needs To Be? Dan Scodellaro August 11, 2021 Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics. Marketing Personalization Personalization Customer Relationships Small Business Why Pardot Is the Right Marketing Automation Tool for Sales and Marketing Alignment in SMBs Salesforce July 13, 2021 Pardot enables sales and marketing alignment to help small businesses find and keep more customers. Read on to learn how. Digital Transformation Sales Pardot Digital Transformation Why Marketers Need a Data Health Check Chris Jordan July 7, 2021 Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple. Marketing Digital Transformation Marketing Personalization Future of Work Seth Godin Looks to the Future of Marketing at Salesforce Live: Asia Salesforce June 15, 2021 Learn more about innovation in marketing and the best tools for customer engagement. Join us at Salesforce Live: Asia. Marketing Future of Work Trailblazer Story
Thought Leadership The Four Keys to the Future of Brand Management Mathew Sweezey November 3, 2021 How can brands engage with customers across physical, digital, and virtual worlds? Learn how to adapt brand management for the future. Future of Work Thought Leadership
E-Commerce B2B vs B2C Ecommerce: What’s the Difference? Salesforce Staff November 1, 2021 B2B vs B2C. Understand the major differences between B2B and B2C ecommerce and learn successful strategies to optimise them. Marketing B2B Commerce Digital Transformation
Research 5 Ways Marketing Is Changing in ASEAN Countries Salesforce September 9, 2021 What are the biggest trends in marketing this year? Here’s what the latest State of Marketing research said was top of mind in ASEAN. Digital Transformation Infographics Research
Customer Relationships How 3 Retailers in Asia Boost Customer Engagement with Marketing Tech Salesforce September 2, 2021 Innovation and real-time engagement were top priorities for marketers going into 2021. Here are three retailers that do this well. Retail Customer Relationships
Company Meet Brandy the Fox, the Newest Salesforce Character Katie Snider August 31, 2021 Get to know the latest member of the Salesforce family: Brandy the Marketer. Wherever you are in your marketing, Brandy is here to help. Company Salesforce Culture
Digital Transformation 84% of Marketers Say Customer Priorities Shift Their Digital Strategy Mike Kostow August 16, 2021 Read the 2021 State of Marketing report to know the biggest priorities and challenges that will shape marketing in 2021 and beyond. Account Based Marketing Data Management Digital Transformation
Marketing Personalization Is Your Marketing Personalisation Strategy Where It Needs To Be? Dan Scodellaro August 11, 2021 Many businesses do the bare minimum in terms of marketing personalisation. Here’s why they need to continuously improve beyond the basics. Marketing Personalization Personalization Customer Relationships
Small Business Why Pardot Is the Right Marketing Automation Tool for Sales and Marketing Alignment in SMBs Salesforce July 13, 2021 Pardot enables sales and marketing alignment to help small businesses find and keep more customers. Read on to learn how. Digital Transformation Sales Pardot
Digital Transformation Why Marketers Need a Data Health Check Chris Jordan July 7, 2021 Here's how marketers should adapt their data-driven marketing strategies in response to privacy updates from Google and Apple. Marketing Digital Transformation Marketing Personalization
Future of Work Seth Godin Looks to the Future of Marketing at Salesforce Live: Asia Salesforce June 15, 2021 Learn more about innovation in marketing and the best tools for customer engagement. Join us at Salesforce Live: Asia. Marketing Future of Work Trailblazer Story