Research

B2B purchases don’t have to be complex. Learn how Salesforce can help you provide an intuitive buying experience for your customers.

More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.

Read these insights from about 7,000 service professionals worldwide, on how to train and equip customer service teams for success.

Even amidst a pandemic, there are sales reps who are performing well and having great customer relationships. Here’s what they are doing right.

Read these insights from about 7,000 service professionals worldwide, on how to exceed customer expectations and reduce organisational silos.

Find out how SaaS marketplaces can help you take advantage of the cloud while keeping application sprawl in check.

More customers in Thailand are shopping online. Learn how Thai SMBs are using Salesforce to capture this digitally savvy market segment.

Eighty-two percent of customers agree a company’s trustworthiness matters more than it did a year ago. Learn more from our 2020 State of the Connected Customer report.

Learn how 2,300+ small and medium-sized businesses worldwide have shifted their business operations amidst the pandemic.

We spoke with 1,000 marketers about how they’re responding to the new growth mandate, the challenges they’re facing with data integration and analysis, and more.