Skip to Content

How Singapore SMEs Accelerate Growth With Productivity Solution Grants

How Singapore SMEs Can Accelerate Growth With the Productivity Solutions Grant

With the Productivity Solutions Grant (PSG) programme, SMEs can get a 70% grant toward their technology investments.

For many small and medium sized enterprises (SMEs) in Singapore, adopting cutting-edge technology can be a launchpad to growth. The most successful SMEs distinguish themselves from the competition by using technology to grow. This could be through accelerating their sales processes, optimising operations, or providing best-in-class customer experience.

There are still some challenges in meeting customer expectations. Ongoing digitalisation across every industry means that customers have higher expectations now than before. Added to that, entrepreneurs often need to keep an eye on cash flow — reducing costs can be a top priority.

Other challenges include managing an ever-growing pool of data on all aspects of your business. As a business grows, it will generate and collect more and more data. You will benefit from a solution that allows you to manage that data efficiently, while also keeping it secure.

How SMEs can face modern challenges 

As customers become more demanding, and competition becomes more intense, how do you stay agile?

First, you need to understand your customers. Having a single source of truth for all your teams allows them to work quicker, with all the information they need at their fingertips. Sales teams can immediately understand where each prospect sits in the sales pipeline. Service personnel can understand the value of each customer when they handle customer queries. Your marketing department can see exactly which campaigns are bringing in new leads, and how existing customers are engaging with promotions.

Having a single view of the customer will help you find, win, and keep new business, while also giving your existing clients the best possible experience. By ditching your collection of spreadsheets, and adopting a central database of information, you can focus on growing your business.

Operations can be optimised too. A CRM solution that allows you to automate day-to-day processes will free up your teams to concentrate on winning deals and handling complicated customer queries.

Sales Cloud is the complete growth platform for sales teams — helping them build stronger relationships with customers and adapt to the changing expectations of buyers in today’s digital-first, work-from-anywhere world. No more spreadsheets, searching through emails, or looking for a sticky note — all of your customer data is in one place.

What funding is available to help me invest in my digital transformation?

Salesforce is a pre-approved vendor under the Productivity Solutions Grant (PSG) programme. If your business wants to step up your digital transformation journey, and at the same time ensure your costs are as low as possible, this initiative is for you. The grant provides SMEs in Singapore with support of up to 70% of the cost of implementing the SME Go Digital CRM Starter Pack.

There are packages available for different sizes of business. Each option includes:

Sales Cloud

  • Sales Cloud is the #1 sales platform that companies use to drive growth. It provides the tools needed to modernise how teams sell and how customers buy in a digital-first, work-from-anywhere world.

Premier Success

  • Support from Salesforce customer service experts, here to give you guidance on best practices to make sure you get the best out of the programme


  • A quick and easy implementation service, featuring a tailored setup process that will get you up and running with Sales Cloud in just a few weeks.

You can apply for the maximum support level of 70% until 7 October 2022.

The benefits of the SME Go Digital CRM Starter Pack

With Sales Cloud, Premier Success and Jumpstart, your business will be able to:

  1. Increase sales productivity through automation of your business processes
  2. Win trust with personalised messaging
  3. Close more deals with complete visibility of every lead at every stage
  4. Get a real-time view into the health of your business
  5. Have all customers data in one place for easy reporting
  6. Track all engagements with customers even if staff leave the organisation

Are you eligible for the PSG programme? 

There are four simple criteria for eligibility:

  • Your company must be registered and based in Singapore
  • Your company must have 30% local shareholding
  • Your company must have fewer than 200 employees or less than S$100 million annual turnover
  • IT solutions purchased must be used in Singapore
  • You must be new to Salesforce

The Productivity Solutions Grant is available to all industries.

How do I get started? 

You can kickstart your digital transformation today, by following these three simple steps:

 book Book your consultation

Our specialists will work with you to identify the solution that works for your specific context. You’ll get a free trial, and a quote for your Salesforce solution.

 book Submit your application

Access the Business Grants Portal using your CorpPass or SingPass, and provide your details along with your Salesforce quote.

 book Implement your solutions

Your PSG application will be approved within 4–6 weeks. As soon as you have approval, our expert team will set you up with your Salesforce solution.

Customer story — Finantier

Singapore-based open finance startup Finantier uses Salesforce solutions to streamline workflows and increase efficiency.

Finantier has a mission to help the unbanked and underbanked across Southeast Asia. It needed a customizable platform that allowed their teams to collaborate and stay on top of their sales processes.

By using Salesforce solutions, Finantier was able to save around 4–6 hours per week by reducing the admin burden of reporting. This leads to a boost in sales productivity and an increase in lead conversion.

Finantier was able to implement Salesforce with the assistance of PSG. As a start-up team of two or three people, reducing costs was a priority. By reducing the barrier to adoption, Finantier was able to take advantage of cutting-edge technology, which has helped it grow to its current size of more than 80 employees.

You can learn more about Finantier’s story in our webinar SME digitalisation roadmap: Tips for fueling growth and customer retention in 2022.

Customer story — Knorex

Before it embarked on its digital transformation journey, marketing platform provider Knorex identified that it needed comprehensive analytics, simpler collaboration tools, and better support for its sales teams.

It quickly decided that a Salesforce solution ticked all its ‘must-have’ boxes. These are: an API integration, simple data migration, and a strong community to support development.

Knorex is now using Sales Cloud for its sales teams across the globe. It has streamlined internal processes and supported collaboration between teams from North America to Asia-Pacific. It measures vital top-line metrics, and sales teams can instantly see the current state of the business to track progress. Through flexible custom reporting, it has saved 4–6 hours per week in administration time.

With PSG funding, Knorex is able to explore new and viable options to accelerate its digital transformation. The funding allows Knorex to use Salesforce solutions to get closer to its customers more efficiently, and at a lower cost.

Kickstart your transformation journey with 70% grant support

Every business has unique needs and challenges, and in times like these, we understand that it can be tough to get value from your business tools right out of the box. With government subsidy from the Productivity Solutions Grant programme, Singapore startups and SMEs can now power their business with Salesforce solutions, and start their digital transformation. Get your SME Go Digital CRM Starter Pack with up to 70% Grant subsidy from PSG Singapore.


Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, blockchain, voice, and artificial intelligence—to connect to their customers in a whole new way. They are coming to us as their trusted advisor, and together we are transforming their businesses around the customer.

More by Salesforce

Want Trailblazer tips and thought leadership straight to your inbox?