Tableau Cloud on Hyperforce launches in Indonesia

With more than 281 million residents, Indonesia represents one of the most exciting yet complex markets in the world, demanding local insight, presence, and trust. Serving a fast-growing digital user base, businesses need to understand how they can meet rising expectations for speed and personalisation, while navigating strict data and privacy regulations.

At Salesforce, we understand that the intersection where AI meets data privacy can be complicated. Where data on public cloud platforms might have once been stored anywhere in the world, a growing number of jurisdictions – including the European Union and countries such as Australia, Canada, Brazil, and South Africa – now expect companies to keep customer data private, but available within local borders.

That’s why we’re delighted to announce that Tableau Cloud customers can now access the new Indonesia Pod on Hyperforce – an expansion of Salesforce’s dedicated cloud infrastructure cluster. The expansion introduces Data Cloud, Agentforce, Tableau Next, Tableau Cloud and Marketing Cloud Next to Salesforce’s existing architecture in Indonesia, originally launched in 2023. By offering these additional services, Salesforce aims to help Indonesian businesses tap into the country’s US$366 billion AI opportunity.

The Indonesia Pod: Purpose-built to protect Indonesian customer data

Using the Indonesia Pod, users can now run Salesforce and its applications on the Amazon Web Services (AWS) public cloud platform hosted in Jakarta. This allows customer data to be stored locally, enabling local businesses to benefit from Hyperforce’s enhanced security, performance and flexibility.

The Hyperforce expanded Indonesia Pod is a fully featured software-based platform that offers a range of capabilities to protect customers’ data as it is collected and analysed by operators, and used to support CRM activities.

Key features of the expanded services include strong privacy controls, interoperability with AWS cloud services, sustainable and expansive scalability, and a secure-by-default design based on a zero-trust, least-privilege control architecture that encrypts data at rest and in transit.

Besides Tableau Cloud, the Indonesia Pod expansion also allows local customers to easily deploy the following solutions:

• Agentforce: The agentic layer of the Salesforce platform for deploying autonomous AI agents across any business function. 
• Data Cloud: Natively built on the Salesforce platform, Data Cloud powers Customer 360 apps, Agentforce, and amplifies existing data lake or warehouse investments to activate real-time insights and intelligent action.
• Marketing Cloud Next: Built natively on the Salesforce platform, it brings agentic marketing to life with actionable data, cross departmental workflows and autonomous AI agents embedded across the entire customer funnel. 
• Tableau Next: Introduces a new approach to business intelligence, evolving traditional analytics to an agentic analytics platform. Built on the Salesforce platform, it leverages the power of Data Cloud to deliver enterprise-grade performance, robust security, and flexible, zero-copy data integration for seamless data connectivity. 

Offered at no additional cost, the Indonesia Pod integrates seamlessly with other Salesforce applications and data no matter where they are hosted.

This means that by running Tableau Cloud on Hyperforce, it allows businesses to access the best insights to deliver a faster, personalised experience to local customers.

Why it matters for your business

With Tableau Cloud on Hyperforce now live, the platform’s benefits are available to any company already operating in Indonesia or breaking into the market. You’ll be able to:

1. Keep your data where you do business. Storing and processing data locally is a game-changer, especially for regulated industries like financial services, healthcare and the public sector.
2. Faster, smarter decision-making. By keeping your analytics infrastructure closer to home, you lower latency and improve performance, meaning that dashboards load faster, insights are more readily available and users get a better experience.
3. Ensure trust and security. Because Tableau Cloud on Hyperforce is built on Salesforce’s modern, cloud-native architecture, it delivers enterprise-grade security, including encryption, role-based access and threat detection, and on-demand scalability that lets it grow as your needs evolve.
4. Fuel your digital and AI transformation. High-speed, low-latency local hosting means that as your Indonesian users utilise increasingly sophisticated analytics capabilities – like Tableau Pulse or natural language queries – you’ll be able to more easily scale your data culture, empowering teams to make data-driven decisions every day.
5. Support Indonesia’s digital vision. With Indonesia’s e-commerce market predicted to grow from US$65 billion in 2024 to US$150 billion by 2030, government and business leaders are working hard to grow the country’s digital economy and strengthen its cloud ecosystem. Tableau Cloud on Hyperforce supports these objectives by delivering secure, local analytics in-country – helping organisations build a more agile, innovative and data-powered future.

Take your analytics to the next level

Like all Hyperforce-based applications, Tableau Cloud on Hyperforce benefits from the demonstrated performance and scalability of the AWS public cloud, providing guaranteed local data storage options and the option to keep secure backups in a secondary Hyperforce region where appropriate.

There’s also a range of products for data security and monitoring, such as a dedicated data shield that lets you monitor who has access to what data and when they’ve accessed it, as well as what changes have been made; a Security Centre that monitors security, compliance and governance metrics; and a Privacy Centre that streamlines customer consent processes to reduce compliance costs.

Every company operating in Indonesia needs to be aware of what data it holds and how this is protected. Thanks to Hyperforce’s scalability and control, businesses operating in Indonesia can now confidently tap the power of Tableau to launch local data-driven services while still enjoying scalability, flexibility and reliability.