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Continue Your AI and CRM Journey After World Tour Essentials Singapore

From left: Rain Hu, Area Vice President and General Manager, Singapore & Taiwan - Salesforce, and Alvin Neo, Chief Customer & Marketing Officer - FairPrice Group, speaking at the Main Keynote: World Tour Essentials Singapore 2024.

Ready to take the excitement and innovation from World Tour Essentials Singapore to your organisation? Here’s a list of resources to keep you on your generative AI and CRM journey, so you can prepare your sales, service, marketing, commerce and more for the future of AI.

Trailblazers, AI experts and thought leaders descended on Singapore for World Tour Essentials, experiencing new ways that the #1 AI CRM can deepen customer relationships and uncover growth opportunities for the future of AI.

The day may be over but the learning doesn’t have to stop. Just as generative AI can provide ‘next best actions’ to your team, we’ve compiled a list of where you should go next to continue your digital transformation journey with CRM + AI + Data + Trust. 

Upskill for the future of AI

You can learn the skills you need to be ready for AI, from how to use AI ethically to masterful prompt writing, on Trailhead, Salesforce’s online learning platform.

Unlock All of Your Trapped Data with Data Cloud

You’ve already discovered how Data Cloud can enhance, not replace, systems like data warehouses and data lakes. Continue exploring how Data Cloud can seamlessly integrate with your existing environment and give your team a complete view of your customers so you can improve experiences across the entire journey. It’s how Formula 1 has achieved 88% fan satisfaction, 86% first contact resolution, and 99.6% email delivery rate.

Salesforce for Financial Services: Empower Customer Success

Financial services are embracing trusted AI and automation to deliver better outcomes for all stakeholders, including clients, employees and regulators. At World Tour Essentials Singapore, Trailblazer Siam Commercial Bank shared how they are delivering personalised customer experiences that are fully compliant by embarking on their digital transformation. Now, learn more about how AI is already changing the banking industry across data, sales, marketing and service, with the potential to add $1 trillion in value annually to banks

Revolutionise Marketing Excellence with Marketing Cloud and AI

You’ve seen how Marketing Cloud and AI can deliver digital-first, personalised experiences throughout the customer lifecycle, as our customer Trailblazer Direct Asia demonstrated. At this very moment, AI digital assistants are hard at work, scaling up the efficiency and effectiveness of marketers. 62% of marketers have invested in the power of AI, and Marketing Cloud makes it easier than ever to partner your marketers with their very own AI assistant. We’ve compiled nine of the most interesting ways you can embed an AI assistant in the flow of work.

The Future of Sales: Supercharge Selling with Trusted AI

After learning how the #1 AI CRM for sales is helping Trailblazers like SEEK give their sellers superpowers to drive efficient growth, we also want to show you another way AI is affecting the jobs of sales professionals – by opening up more time for relationship-building and customer engagement. We’ve highlighted four ways that generative AI will make work better and more productive for sellers, including by analysing the mood of prospects and offering real-time coaching to your sales team. 

Reimagine Service with Trusted AI

AI is helping businesses including our World Tour Essentials speaker Philippine Airlines scale service, increase productivity and reduce the cost to serve. We’ve put together a comprehensive guide to the state of generative AI in service to identify ways AI can make service better for your customers and service professionals. These include increasing productivity by 14% with AI-based conversational assistants, or reducing team workload and burnout, as reported by 79% of IT leaders. 

Unlock Profitability Through Digital Transformation with Commerce Cloud

More than half of retailers are already using AI-powered CRM to increase commerce productivity, and our Trailblazer L’Oréal took to the stage at World Tour Essentials Singapore to show how they’re using digital transformation to boost omnichannel sales, personalisation, and operational efficiency. We’ve prepared a guide to what to expect in the world of e-commerce over the next few years – and how you can prepare for the future of AI.

Transform How Your Teams Get Work Done with the Einstein 1 Platform Slack

You’ve seen the newest AI features that have cemented Slack as the natural conversational interface for trusted AI. Slack has sped up processes for Singapore’s super-app company Grab, who shared their Slack story at World Tour Essentials Singapore. And with Slack, the Philippines’s Cebu Pacific Air has also saved an impressive 114,000 hours annually. Now, see how Slack can empower your employees with AI to get things done faster — get started with this e-book

Einstein 1: The Bold New Future of Enterprise AI

Since 2014, Salesforce has been the leader in AI innovation for business. We’ve deeply embedded trusted AI across our CRM apps for sales, service, marketing, commerce and more to bring predictive insights and intelligence to your entire organisation. With the newest innovations now available in Einstein 1, you can connect with your customers in a whole new way and grow productivity and your bottom line. 

Establishing your organisation as a leader in the future of AI starts with understanding the potential of CRM + AI + Data + Trust. We’ve compiled the following resources for business leaders to expand their knowledge of generative AI.

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