FPT launches first ASEAN Salesforce Center of Excellence, empowering financial institutions in Vietnam to become Agentic Enterprises
In collaboration with Salesforce, the Center of Excellence – Data & AI Innovation in Hanoi will enable real-world data & AI applications and accelerate AI adoption in Vietnam and beyond
FPT and Salesforce representatives at the launch of the first ASEAN Salesforce Center of Excellence (CoE) – Data & AI Innovation in Hanoi, Vietnam
HANOI, Vietnam, 16 April 2026 – Global IT Corporation FPT today announced the launch of the first ASEAN Salesforce Center of Excellence (CoE) – Data & AI Innovation, as part of its deepened collaboration with Salesforce, the world’s #1 AI CRM. Located at FPT Tower in Hanoi, the center provides a dedicated environment for financial institutions to explore, experiment, and deploy practical data and AI applications in banking.
The Salesforce CoE – Data & AI Innovation marks a significant milestone in the collaboration between FPT and Salesforce, combining FPT’s deep implementation expertise with Salesforce’s trusted and unified platform to help organisations transition from experimentation to real business value and accelerate their journey toward becoming Agentic Enterprises. It will also serve as a joint innovation hub, where the two companies collaborate to co-develop new applications. Finally, the CoE will support capability development by providing hands-on training on Agentforce and Data 360, strengthening delivery capabilities and allowing Vietnam’s banking organisations to transform into Agentic Enterprises with ease.
The digital transformation of Vietnam’s banking and financial services sector is critical to a thriving economy, and agentic AI will play a key role in driving financial inclusion, accelerating access to capital and enhancing cross-border connectivity, as Vietnam progresses towards its goal of becoming a high-income economy by 2045.
FPT has made significant investments in building dedicated Salesforce capacity and capability in Vietnam – spanning industry-focused accelerators, Salesforce certifications, live experience demos, and validated use cases tailored for the financial services sector.
Driving the Agentic transformation in Vietnam’s banking industry
Salesforce provides the complete operating system for the Agentic Enterprise, bringing humans, agents, apps and data together on one trusted unified platform. By transforming into Agentic Enterprises, financial institutions in Vietnam can modernize customer engagement, streamline decision-making, boost productivity, increase efficiency, enhance financial inclusion and unlock growth through more personalized, data-driven experiences.
Designed primarily for financial institutions in Vietnam but with applications across ASEAN, the CoE will showcase live agentic banking use cases across the customer journey. These include a seamless digital onboarding experience that allows customers to open accounts and activate credit services within minutes; an AI-powered financial personalization solution based on individual spending patterns; and intelligent next-step predictions that help banks identify customers ready for new financial opportunities. It also features real-time customer intelligence connecting interactions across channels, alongside an executive command dashboard powered by Tableau that enables leadership teams to translate complex data into actionable insights.
The center also enables ongoing collaboration to expand data and AI use cases across industries, reinforcing Vietnam’s position as a regional hub for applied AI innovation.
“Financial institutions are entering a new era where data and AI will define how institutions innovate, compete, and serve customers,” said Mr. Nguyen Quoc Dong, Senior Vice President and Chief Delivery Officer, FPT Corporation. “Through our collaboration with Salesforce, we are helping organizations across Vietnam and ASEAN turn these technologies into meaningful transformation, from intelligent decision-making to deeply personalized customer experiences. This initiative builds on that momentum, helping accelerate the next generation of data-driven banking across the region.”
“The Salesforce Center of Excellence with FPT is more than just a facility; it’s a launchpad for Vietnamese companies to redefine the customer journey and scale their growth. We are giving local businesses a space to move beyond experimentation to real business value by experiencing how Agentic Enterprises improve customer experiences, create higher revenue and increase productivity. By combining our platform with FPT’s expertise, we are committed to accelerating agentic transformation and driving significant business performance in the country,” said Paul Carvouni, Senior Vice President and General Manager, Salesforce ASEAN.
“Our collaboration with FPT represents a significant step in scaling the power of the Agentic Enterprise to more financial services organisations across ASEAN,” said Pravar Gautam, Vice President – Alliances & Channel ASEAN, Salesforce. “The launch of this Center of Excellence marks a major step forward — giving banks and financial institutions in Vietnam the ability to explore, experiment and deploy AI-driven solutions at scale. By combining Salesforce’s Data and AI offerings with FPT’s deep implementation expertise, we are equipping financial institutions with everything they need to harness the full potential of Agentforce and become Agentic Enterprises.”.
For more than a decade, FPT has expanded its Salesforce capabilities with a global team of over 1,000 developers, over 800 certifications, and more than 200 projects delivered globally across industries.
