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author name

Amit Goenka

author title Lead, Strategic Solution Engineer
author bio

Amit Goenka shapes the strategy for Communications Industry solutions in Asia at Salesforce. Passionate about solving business problems, he provides solutions leadership and industry depth in complex sales cycles. Having served customers globally over the last two decades, he brings a broad perspective and loves multicultural environments. Aside of work, Amit takes deep interest in family travel and alternative healthcare.

Customer 360 Enables Successful Business Transformation in the Consolidating Communications Industry

Industry-wide consolidation, particularly through mergers and acquisitions (M&As), is becoming a prevalent trend in the global Communications industry. These M&As are largely driven by the challenges faced by communication service providers, such as declining revenue and increasing operational costs. Salesforce's Customer 360 can play a significant role in ensuring successful business transformation post these M&As.

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