Caila Schwartz

Director, Consumer Strategy & Insights

Caila Schwartz is the director of consumer insights and strategy for retail and consumer goods at Salesforce. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.

A photo of a shopper carrying shopping bags and a mobile phone, walking down the street: holiday shopping predictions.

Retail

Keep Your Loyal Customers Closer: 5 Holiday Shopping Predictions

Caila Schwartz

July 27, 2023

Consumers are saving more and spending less, according to our research. But savvy retailers can keep current customers happy by using data and AI to create excellent customer experiences.

Retail
Digital Transformation

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