CRM isn’t just data storage. It’s the memory, logic and governance that give AI agents the context and rules to get real work done.
author name
Jacob Lehrbaum
author title SVP, Product Marketing
My Background
Jacob Lehrbaum is responsible for telling Salesforce’s company story — helping the world understand its platform, products, and impact. With a background in open source, mobile, and cloud, he writes about how AI, CRM, and data are transforming how businesses operate, get work done, and drive customer success.
