Loyalty isn't a 'set-and-forget' strategy. Learn how to build a dynamic loyalty strategy that evolves with the needs of your customers.
author name
Lucinda Acheson
author title Business Consultant, Customer and Loyalty Strategy
My Background
For three decades, Lucy has been a global leader in strategic data, CX and loyalty, with extensive experience in the UK, Europe, US and Australia. Her expertise lies in helping clients define their current state and build a "nirvana state" vision. She then designs a roadmap for data, technology and insights to achieve their engagement goals. Lucy connects C-suite, marketing, digital and IT teams, acting as a translator to ensure long-term progress. She began her career in the late '90s, helping launch Tesco Clubcard, and has since worked on hundreds of brands from retail to government, including Telstra, CBA, Officeworks, Medibank and now Salesforce. She is fluent in B2B and B2C strategy.
