Gisele Kapterian is Director, Public Sector Strategy, APAC at Salesforce. Prior to joining Salesforce, Gisele served five years as political adviser to three Australian Federal Cabinet Ministers, including as Chief of Staff in the super-portfolio of Industry, Innovation and Employment.
Her responsibilities and achievements while in government include helping drive and shape the Australian Government’s tech future strategy, trade components of the Foreign Policy White Paper, and elevating and prioritising digital trade issues, including helping drive the digital trade agenda initiative at the 11th WTO Ministerial.
As an international trade lawyer, Gislele advised sovereign governments and the private sector on trade matters, appearing as counsel before dispute resolution panels and the World Trade Organization Appellate Body. She also lectured in International Trade Law and Finance at Macquarie University.
New research from Salesforce and Boston Consulting Group has revealed opportunities and risks for governments, both hinging on trust and customer experience. Gisele Kapterian shares three ways governments can meet and exceed high community expectations....