Calling all Sales, Service, Marketing and Commerce Trailblazers!

Calling all Sales, Service, Marketing and Commerce Trailblazers!

Discover how the future of business is AI + Data + CRM.

9 August, 2023 | Sofitel on Collins

Registration is now closed.

 
 
 
 
 
 
 
 
 

It’s time to learn, be inspired and connect!

 
 
Network and build long lasting connections with like-minded Trailblazers and innovators.
 
Unite your team around a shared view of your customers with cutting-edge AI and real-time, actionable data – with Salesforce Customer 360.
 
Enjoy a wide range of insightful Trailblazer stories and thought-leading speakers.
 
Participate in expert-led sessions for various industries and get hands-on with the latest innovations in AI + GPT.
 

Meet some of our visionary Trailblazers

 
 

Demetrio Zema

Founder & Director
Law Squared
 

Leah Rubenis

Marketing Orchestration Lead
Medibank
 

Stuart Walker

Product Manager - Installations
JB Hi-Fi Group Pty Ltd
 
 

Stacey O'Toole

Chief Digital and Technology Officer/Director Technology and Digital Innovation
City of Melbourne
 

Ben Dunlop

Growth Hacker
Lendi
 

Silvia Anisha Ambrose

Senior Product Manager - Mobile App
Target
 
 

Nam Truong

Digital & Innovation Lead
Law Squared
 

Josh Pike

MarTech Platforms Lead
Medibank
 

David Genziuk

Head of Personalisation & Data
Target
 

On the day

Agenda subject to chage
All times in AEST
 
 
 
 
8:00 a.m.
Doors Open
Pick up your badge and connect with peers over coffee.
 
 
9:00 a.m.–2:40 p.m.
Sessions, demos, and hands-on learning
Enjoy a full day of sessions, product demos, workshops, hands-on learning and more, featuring our inspiring Trailblazers.
 
 
10:00 a.m.–11:00 a.m.
Keynote: Trailblazers Build Customer Companies
Get ready for a knockout Keynote featuring iconic global Trailblazers and discover how they’re building customer companies using AI + Data + CRM.
 
 
12:00 p.m.–2:00 p.m.
Lunch and networking
Enjoy lunch provided and network or relax in the Campground.
 
 
2:40 p.m.–3:30 p.m.
Networking reception in the campground
Connect with fellow Trailblazers at the end of the day, and enjoy some nibbles and drinks.
 

Sessions

Stay tuned as we build our agenda with exciting content.
Session content subject to change.

Join this session to learn about the latest innovations in Marketing Cloud and how to get the most out of AI + Data + CRM. Find out how Lendi has reinvented their marketing team to leverage the power of Marketing Cloud Engagement, Marketing Cloud Personalisation and Sales Cloud to create an infrastructure for success.

Location:
Breakout B

Time:
9:00 a.m.–9:40 a.m.

Sellers today need every edge to accelerate growth and productivity. Sales Cloud unlocks data, automation, and AI at scale all on a single platform so you can sell faster, smarter, and efficiently.

Location:
Breakout C

Time:
9:00 a.m.–9:40 a.m.

Featuring visionary local and global Trailblazers, explore how businesses in every industry can build customer companies powered by AI + Data + CRM. Experience the power of enterprise AI innovations across Customer 360, Data Cloud, and Einstein GPT - complete with live demos. Learn from industry experts how to wow your customers - with Salesforce Customer 360.

Location:
Keynote & Breakout A

Time:
10:00 a.m.–11:00 a.m.

Discover Revenue Intelligence, combining the power of world class analytics from Tableau and Einstein to bring best practices for revenue growth, fast time to value and great user experience to Salesforce users in the flow of work. Also learn from Salesblazers on how they are enabling their organisation’s success with Data.

Location:
Keynote & Breakout A

Time:
11:30 a.m.–12:10 p.m.

Right now, businesses need to drive revenue growth, increase operational efficiency, and reduce risk. Everyone in the organisation wants information, and all eyes are on the office of the CDO to deliver consistent, accurate metrics in real-time, with trusted data. Right now, everyone in the organisation wants information, and as a data leader, all eyes are on data leaders to use data to support the organisation to:

  • Build trust and drive efficient growth for their organisations
  • Drive revenue growth, increase operational efficiency, and reduce risk
  • Deliver consistent, accurate metrics in real-time

Location:
Breakout C

Time:
11:30 a.m.–12:10 p.m.

Generative AI can transform customer engagement, but only if companies learn to harness it. See how Salesforce experts help customers shape their AI strategy, and build the roadmap to make it real.

Location:
Keynote & Breakout A

Time:
12:20 p.m.–12:50 p.m.

Service leaders need to keep up with the latest technology to create lifelong customer loyalty. Join service leaders at Pepperstone and City of Melbourne as they share their approach to scaling connected, personalised customer experiences with trusted AI + Data + CRM.

Location:
Keynote & Breakout A

Time:
1:00 p.m.–1:40 p.m.

Explore the strategic use of customer insights to create personalised experiences. This session highlights Medibank's innovative approach with Data Cloud, fostering customised customer experiences.

Location:
Breakout B

Time:
1:00 p.m.–1:40 p.m.

Accelerating the path to a net zero, nature positive future. Moving from commitment to action. Hear from leaders in business, government and non-for-profit share their journeys, lessons learned and future opportunities.

Location:
Breakout C

Time:
1:00 p.m.–1:40 p.m.

How do customer-centric companies apply a data-first strategy to acquisition, engagement, and retention across the customer lifecycle? Find out how Target Australia uses first-party data collected across every customer touchpoint to create connected omni-channel experiences with a focus on their Mobile App as a driver for growth and loyalty.

Location:
Keynote & Breakout A

Time:
2:00 p.m.–2:40 p.m.

Learn how JB Hi-Fi is helping their service teams to plan, execute, and optimise their work with Field Service GPT - faster than ever and right from their mobile while delivering amazing customer experiences and reducing costs.

Location:
Breakout B

Time:
2:00 p.m.–2:40 p.m.

Discover how Slack boosts productivity for your business, helping you get the most out of your Sales Cloud, Service Cloud, and Slack investments. Elevate sales and service team performance with generative AI and automation.

Location:
Breakout C

Time:
2:00 p.m.–2:40 p.m.

 
 
 

Venue Details

Sofitel on Collins
9 August, 2023
8:00 a.m.–3:30 p.m. AEST

 
Click here to see our Accessibility Guide for a detailed breakdown on what you can expect for the day.
 
 

Thanks for joining us for
World Tour Essentials Melbourne.

We can't wait to see you there!