Human-AI Collaboration Takes Center Stage at Agentforce World Tour Melbourne 2026

Thousands of Trailblazers are expected at the Melbourne Convention and Exhibition Centre today as Agentforce World Tour Melbourne brings to life how Australian businesses are embracing the future of autonomous, trusted artificial intelligence.

Across more than 24 sessions, the event showcases how humans and AI agents are delivering enterprise efficiency and deeper customer relationships, featuring customers such as Kogan, EasyPark, and OVO Energy.

According to new Salesforce research, 76 per cent of Australian service leaders are prioritising customer-facing AI spending, significantly outpacing the global average, while also maintaining high levels of trust in AI agents for complex troubleshooting (80 per cent) and sensitive tasks (74 per cent). This is despite navigating stricter regulatory constraints (83 per cent) than their global peers.

“We are moving past the experimental phase of AI into something far more impactful,” said Leandro Perez, SVP & Chief Marketing Officer ANZ, Salesforce. “By putting AI agents into production alongside human teams, ANZ businesses are driving undeniable, measurable impact today.”

“Australian service organisations are no longer asking whether to use AI, but are focused on how to use it to handle more complex customer-facing work, responsibly”

Salesforce Expands Melbourne Office

This week Salesforce also opened a refurbished and expanded Melbourne office. The growing presence at 55 Collins Street adds two state-of-the-art floors to the existing space, all purpose-built for collaboration, connection, and innovation in support of growing agentic enterprises in Australia.

“The expansion of our Melbourne hub is a direct reflection of our commitment to the Australian and New Zealand market,” said Relina Bulchandani, Executive Vice President, Real Estate and Workplace Services at Salesforce. “This purpose-built space brings our entire Melbourne team together under one roof, giving our employees, customers, and partners the right environment to connect, co-innovate, and lead in the agentic era.”

Driving Measurable ROI with Agentforce

Online retail pioneer Kogan leads the keynote at this year’s event, showcasing how it has transformed its operations into an agentic enterprise. Meanwhile, parking platform EasyPark will also share how the organisation is utilising agentic AI to deliver exceptional customer outcomes, improving customer response times by 25 per cent and dropping the volume of required outbound sales calls by 25 per cent as well.

“For EasyPark, delivering a seamless digital experience means being there for our users instantly,” said Jason Marks, Deputy Country Director ANZ, EasyPark. “With humans and AI agents working on a unified Salesforce platform, we’ve seen improvement in response times for customer inquiries, while simultaneously anticipating a drop in the volume of required outbound sales calls. It allows our teams to shift focus from manual outreach to high-value customer success.”

Agentforce is also helping the team at Bermad Water Technologies to stay engaged and connected with their work, with no more double handling or loss of context. “That has enabled our team to progress work instead of chasing it, and take full ownership of the customer experience,” according to Rhiannon McMahon, Head of Customer Excellence, Bermad Water Technologies, “For a team of three, it’s made a huge difference. We’re focusing on more meaningful work, taking on additional tasks, creating capacity for other areas of the business, and bringing revenue forward, all far earlier in our Salesforce journey than we could have expected.”

Commitment to education and responsible AI growth

Furthering its commitment to stakeholder capitalism and community impact, the Agentforce World Tour Melbourne keynote honours Salesforce’s decade-long philanthropic partnership with Australian Schools Plus, announcing a new $750,000 grant USD to the charity, bringing all-time giving to the organisation to over $4.6 million.

This grant will empower 35 disadvantaged school communities across Australia, boosting AI literacy for 5,000 students and training 600+ teachers to integrate STEM and AI tools.

“Salesforce’s decade of support has never mattered more,” said Sherrill Nixon, CEO, Australian Schools Plus. “This investment ensures students and teachers in our most disadvantaged communities are equipped with the AI literacy skills they need to thrive, building the next generation of innovators from every postcode in Australia.”

As businesses deploy AI at scale, this year’s Agentforce World Tour Melbourne event emphasises the importance of trust, not just speed, in leading the AI evolution. Salesforce today announced its membership with the Climate Leaders Coalition (CLC), Australia’s peak CEO forum for business-led climate action, representing over 50 prominent CEOs and $500 billion AUD in collective revenue. In joining, Salesforce is bringing its deep data expertise to the CLC’s dedicated AI workstream to help define responsible, sustainable growth for AI use across the nation.

From autonomous product innovation and rigorous sustainability benchmarks, to a growing Melbourne presence, and multi-million dollar investments into the generation of tomorrow, Salesforce Agentforce World Tour Melbourne demonstrates that the future of enterprise productivity has arrived.