Agentforce World Tour Sydney 2026 has seen 10,000+ attendees hear how organisations such as Xero, Fisher & Paykel and Australia Post are becoming Agentic Enterprises, bringing in a new era where humans and agents drive customer success together.
Leandro Perez, SVP & CMO Salesforce ANZ said the AI conversation businesses leaders are having has shifted from ‘what if’ to ‘how fast.’
“In 2026, AI is no longer a question of belief; it’s a question of execution. We’re moving beyond the era of standalone tools and into the era of the Agentic Enterprise. It’s not about waiting for the next capable model; it’s about how quickly you can integrate agents into your workflows to drive real-world growth and impact”
“The goal of all Australian organisations should be to move past experimental tools and build a unified system where people, data, and agents work together to turn intelligence into action.”
Agentforce Customer Momentum
The event featured a lineup of Agentblazers, those pioneering the use of AI to transform their business processes and drive innovation, including more than 80 customer speakers and 50 partner speakers.
Recent IDC research found Australian and New Zealand workers estimated they can save 32 per cent of their typical workday by leveraging AI tools to handle routine tasks.
The team at DonateLife Victoria is using Agentforce as a clinical support tool. “In our world, every minute saved is an opportunity to transform a life,” said Tony Holland, General Manager of DonateLife Victoria. “By deploying a secure, closed-network agent to replace manual searches through thousands of pages of medical protocols, we are reclaiming 1,500 minutes of critical care time per coordinator. This isn’t just efficiency—it’s a lifesaving capability.”
Zurich Australia is redefining the modern insurer by using Agentforce to absorb much of the administrative burden for its employees. Jacqui Lennon, Chief Technology and Transformation Officer said: “By leveraging Agentforce, we are able to automate tasks such as the processing of death certificates, turning a days-long process into a near-instant service. This ensures our teams can focus on providing empathy and being present for our customers when it matters most.”
For marketers, the transition to trusted AI is also urgent. Research released today from the latest Salesforce State of Marketing report found that while 86 per cent of ANZ marketers agree that AI is rapidly raising customer expectations for instant, two-way conversations, nearly two-thirds admit they are currently struggling to keep up with these changing behaviours.
Supporting AI Skills Development and Innovation
We also continue our commitment to Australia by investing in new resources to help more customers access AI innovation. In 2025, the team moved into a new Canberra office and in the first half of this year the Melbourne office will be expanded, ensuring our team is closer to their customers.
To help move more Australian organisations from AI pilots to production, we have deployed a new team of Forward Deployed Engineers (FDEs). The team of local FDEs work closely to identify blockers and opportunities for AI adoption while sharing customer feedback with Salesforce’s product team to improve Agentforce.
Salesforce today launched its largest Australian employee volunteering initiative, dedicating 10,000 hours of employee time annually to AI skills training partnerships with higher education and not-for-profit organisations including FW Jobs Academy and the Indigenous Tech Academy. The program helps more Salesforce employees dedicate their volunteering efforts to students and learners at every stage of their career journey.
Additionally, veterans and their partners can build AI skills through Salesforce’s Military program, now available in the ANZ region. The program offers free self-paced training, certifications, Trailhead Academy classes, and career readiness resources.
As part of the 1-1-1 philanthropic model, Salesforce in Australia and New Zealand has delivered over 437,000 volunteer hours, $19.6 million in grants and over 2,800 not-for-profit customers receive free and discounted technology.
DV Safe Phone, a charity committed to collecting and repurposing mobile phones to distribute the phones to domestic violence victim-survivors, is one local organisation to have benefitted from Salesforce employee volunteering support.
“Technology is vital in supporting DV victims across Australia,” said Ashton Wood, CEO and Co-Founder of DV Safe Phone. “The Salesforce platform, and the support of the wider business, is helping our team overcome stressful bottlenecks, ensuring we can provide timely and accurate support to everyone who needs it.”
More Information:
- Find out how enterprise AI will overcome the Last Mile challenge
- Read more about how ANZ knowledge workers are changing their expectations about workplace AI use
- Catch up on the stories about how Xero and Fisher & Paykel are using Salesforce
- Read more Agentforce World Tour Sydney news
