RH Enhances Personalized Customer Experiences to Drive Business Growth

RH, a leading curator of design, taste, and style in the luxury lifestyle market, is driving to create white-glove experiences for customers across the globe. 

What’s the impact: According to Salesforce’s State of the Connected Customer report, 80% of customers say the experience a company provides is just as important as its products and services. Today, RH’s vision is to move the brand beyond curating and selling product to conceptualizing and selling spaces by building an ecosystem of products, places, services, and spaces that elevate and establish the RH brand as a global thought leader, taste, and placemaker.

Dive deeper: CRM is a pivotal partner in RH’s brand evolution, ushering in new bespoke offerings across retail Galleries, culinary, and hospitality experiences. Salesforce is proud to partner with RH, and help provide a 360-degree view of every customer, empowering the brand with the tools needed to scale and service its global customer base when and how it serves them best.

• Today, the combination of Marketing Cloud, Sales Cloud, and Service Cloud enables RH to personalize interactions with its current and future customers across channels, wherever they are, with customized experiences, including tailored messages. 
• MuleSoft plays a key role in RH’s data and integration strategy, automating workflows, tasks, and processes across RH’s systems.
• Tableau technology puts analytics and insights at the RH teams’ fingertips, providing a deeper understanding of customers’ buying decisions and allowing them to make more strategic and informed business decisions. 
• Heroku makes it easy for RH to build apps quickly on Salesforce’s integrated and centralized platform. 

Go deeper:

• Learn about the future of business with AI + Data + CRM here
• Dive into Salesforce CRM to understand its uses and business benefits