Social media can prove critical if you’re looking to build a customer base from scratch. Yes, this means steps like figuring out your brand, posting regular content and sussing out an audience, but you can also utilise tools that will help you do it in a streamlined way. Social media scheduling platforms, for instance, allow you to schedule posts in advance across multiple platforms - no more wasted time posting the same content over and over. Choose ones that report on the analytics so you can tailor your content accordingly.
It’s not just about being active on social media, though. Especially with so many different channels, a variety of channel functions and a growing follower count, you’ll need solutions that empower you to stay social without spending all your time on one platform.
For instance, Social Studio can help you not only provide customer service via social media, but can give you insights into the social media activity of your leads and customers and anticipate potential issues before they become a problem. Plus, it can help you monitor everything from a single interface, helping you to manage social media right now while scaling alongside your business as it grows.
And that brings us to our next point.