Today, being communicated to online is becoming an expectation. However, that’s a significant challenge to businesses – particularly for those which are in the growth phase. SMB Trailblazer ModularWalls talks us through how to start moving your small business towards a personalised customer journey.
When Nick Holden, Founder of ModularWalls, was prevented by council from building a brick wall outside of his house, he took matters into his own hands and invented his own category: modular walls. After an appearance on ABC’s The New Inventors, business started to boom and he first saw the power of marketing and engagement.
Today, ModularWalls employs 70 staff and a trade network of around 2,000 trade partners. With a growth rate of 20-40% year on year, needless to say, when it comes to business growth Nick has learnt a thing or two. Now the challenge for ModularWalls is maintaining sustainable growth by communicating with customers more personally across a wider range of platforms. Here, he answers some of the concerns small businesses have when they start to personalise their communications.