ModularWalls has grown 40% over the last year and attributes a large part of this to Salesforce. It has not only improved sales and the customer experience, but made it much easier to scale. For instance, Service Cloud allows it to provide efficient support and close cases fast. It also provides ModularWalls a new stream of leads through instant SMS chat that it didn’t have access to previously.
“Scalability is key to any small business, and so when you are investing in technology you have to think about whether it will scale to meet the needs of your business as it grows,” said Holden. “In our minds, Salesforce is like another employee for us, working 24/7 and crunching our data to enable the business to scale while providing a great customer experience.”
Next on the business’ roadmap, in addition to the new partner portal, is using Einstein Analytics to make smart decisions about which opportunities are most valuable and should be pursued. It is already using MapAnything to identify certain hotspots it can target based on past sales and Einstein Analytics will take this type of analysis to the next level.
“We have six TVs on the wall right now displaying real-time performance data that helps us sell smarter and informs our decisions. The use of AI will help us take that further and analyse information on the fly to make even better decisions,” said Stewart.
ModularWalls is also in the process of implementing Marketing Cloud. While Pardot helps the Marketing team improve lead nurturing and measure campaign ROI, the business sees an opportunity to communicate with customers more personally across a wider range of platforms.
“We’re in a strong position and don’t need to look for another partner to support our next leap of growth. We’re invested in Salesforce and it’s empowering us every day,” said Holden.