According to our latest State of the Connected Customer report, customers aren’t just hoping for online communications to be personalised — they’re expecting it. That can seem like a significant challenge for small to medium businesses who are still in their growth phase.
When Nick Holden, Founder of ModularWalls, was prevented by council from building a brick wall outside of his house, he took matters into his own hands and invented his own category: modular walls. After an appearance on ABC’s The New Inventors, business started to boom and he first saw the power of marketing and engagement.
Today, ModularWalls employs 70 staff and a trade network of around 2,000 partners. With a growth rate of 20–40% year on year, needless to say, when it comes to business growth Nick has learnt a thing or two. Now the challenge for ModularWalls is maintaining sustainable growth by communicating with customers more personally across a wider range of platforms.
Many of the concerns about personalising communications are common across most businesses. So to help get you started, we’ve prepared solutions to some of the frequently asked questions.