Announces International Expansion

Online Customer Relationship Management Leader Internationalizes its Service and Expands Worldwide

SAN FRANCISCO, CA — April 9, 2001 —, the market leader in online customer relationship management (CRM), today announced its expansion into the worldwide marketplace with headquarters in Dublin, Ireland and Tokyo, Japan. The two-year old company also announced the internationalization of its service with expanded functionality to accommodate a global audience including localized sign up and Web sites throughout Europe, Africa, Japan and the Middle East. As part of the global expansion, has appointed former Oracle executive, John Appleby to lead international efforts. Appleby will reside in Dublin, Ireland.

"More than 7,000 organizations are already using on a global level to maximize their customer relationships and grow their businesses," said John Dillon, president and CEO of "We're pleased to provide companies around the globe with powerful, scalable CRM services previously available only to those willing and able to spend millions of dollars on traditional enterprise software."

Designed for companies of any size, provides powerful online customer relationship management applications designed to help companies increase productivity, maximize efficiency, remain competitive and enhance their relationships with their customers. Currently, more 25,000 organizations are registered to use including Berlitz GlobalNet, Siemens, Thomas Cook Global Services and Broadvision. believes the Internet has "democratized" enterprise software and that companies no longer have to tolerate expensive, risky, difficult-to-use software that takes months and years to install and offers little or no return on investment. The company provides powerful online CRM as a subscription service online and charges $50 per user per month in the U.S. with the first five users free for a limited trial period. Pricing in Europe is as EUR / Euro 55 or £35 and 5,000 ¥ in Japan.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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