Introduces Spring '04 - World's Most Customizable CRM

Groundbreaking customization capabilities enable 9,500 customers to extend CRM by creating new applications on-demand

SAN FRANCISCO, Calif. - April 13, 2004 -, the global leader in on-demand customer relationship management (CRM) services, today announced the immediate availability and deployment of Spring '04, the world's most customizable CRM, to 9,500 customers and 140,000 subscribers worldwide. The latest release of's award-winning CRM service introduces Custom Tabs, new application modules that allow business administrators to adapt CRM to precisely meet specific business and industry needs. Business administrators can create Custom Tabs on-demand using the new Studio, a complete point-and-click customization suite that supports the extension of all aspects of to match vertical requirements. Spring '04 also includes the sforce 3.0 on-demand platform to give developers complete programmatic control of CRM customization, integration and extension. With Spring '04, on-demand CRM is now more customizable than client/server software.

"The ability to create Custom Tabs and new applications is incredibly powerful for an enterprise with complex needs," said Martin Bate, business director, decision support at Innovex, a pharmaceutical sales outsourcing firm who selected over Siebel [NASDAQ: SEBL]. "We can extend Spring '04 into any new area our company requires to be successful. And by putting this power in the hands of the business administrator, we have tremendous agility to respond to changing market conditions."

The fifteenth generation of, Spring '04 also includes dozens of new features that elevate's position as the new state-of-the-art in CRM. With the introduction of three major new tabs — products, contracts and solutions — has further enhanced its award-winning suite of scalable on-demand CRM to support the success of its worldwide customer base. Spring '04 also delivers improved integration, through sforce 3.0, with desktop applications, enterprise applications and custom applications, as well as pre-integrated solutions for more desktop applications and mobile devices. And, as the only "on-the-fly" global CRM, Spring '04 can easily support implementations that span multiple time zones, languages, continents and currencies.

The on-demand model automatically delivers the benefits of Spring '04 to more than 9,500 customers and 140,000 subscribers worldwide without any of the headaches and hassles associated with traditional software upgrades. For new customers, remains as easy to use as ever.

"As a staffing and recruiting company with more than 7,000 clients, we believe that's Spring '04 release will provide us with a more enhanced product to help us serve our customers and prospects more effectively and efficiently," said Susan Perdew, manager, Spherion. "New features such as group calendaring, new security consoles and data management tools make it a great tool for us, especially because we incur no additional costs or upgrade hassles."

" Spring '04 represents another major step forward for CRM," said Marc Benioff, chairman and CEO, " is now the world's most customizable CRM — more customizable than software and any other on-demand offering. The world is rallying around on-demand CRM, as our customers and partners, as well as independent developers, embrace Spring '04 for global CRM success."

The World's Most Customizable CRM Spring '04 introduces powerful customization and extension tools for everyone from business administrators with no programming experience to IT teams with sophisticated development needs. With new Custom Tabs, business administrators not only can rename standard tabs, but even create completely new modules with associated objects, pages and tabs to fit their company's terminology, industry and business environment. Business administrators can tap into the power of Custom Tabs with the new Studio, a point-and-click on-demand customization suite based on the same familiar interface as administration — no programming, servers, or software required. Through Studio, business administrators can customize all aspects of, including web pages, data entry forms and even application extensions, giving the business user full access to customization capabilities traditionally reserved for highly specialized programmers working with packaged applications.

For developers, the sforce 3.0 on-demand platform delivers complete Web services-based customization, integration and extension for CRM, including new access to all custom tabs and custom objects. Using tools they know and love, including the recently announced sforce Toolkit for IBM [NYSE: IBM] WebSphere as well as previously announced solutions from BEA [NASDAQ: BEAS], Borland [NASDAQ: BORL], and Microsoft [NASDAQ: MSFT], developers can completely customize their implementation, including the user interface, business logic and underlying database to create sophisticated CRM systems with unprecedented simplicity and success. As an on-demand platform, these changes are immune to the breakdowns that customizations traditionally cause during software upgrades and other management tasks, freeing IT organizations to create value for their businesses rather than expending resources on maintenance. For more information on sforce 3.0 and Studio, please see separate press releases at

The New State-of-the-Art in CRM Spring '04 adds three new tabs — Products, Contracts and Solutions — as well as important on-demand CRM features designed to immediately benefit companies with their dramatic business impact and ease of use. The new Products tab allows companies to easily browse, manage and secure their complex product catalogs. Extending CRM into the back office, the Contracts tab provides a complete integrated view of contracts, including tracking and management, and related processes such as approvals and renewals. The Solutions tab provides advanced customization, workflow, knowledge base, and business process management for solutions, making it easier than ever to manage a knowledge base of answers to common customer support inquiries. This knowledge base can be made public through a new public Web self-service feature to provide all Web site visitors with access to a published list of solutions and FAQs. In addition, offers dozens of new state-of-the-art features and enhancements in every area of the service, including group calendaring, opportunity update reminders, and advanced security controls.

CRM Integrated with Everything
More than 1,500 3rd party developers, 500 customers and 100 independent software vendors (ISVs) are using the sforce on-demand platform to integrate and extend Through sforce 3.0, Spring '04 on-demand CRM allows seamless integration with enterprise applications, any custom application, and the most commonly used desktop applications such as Microsoft Office and Outlook, and now Lotus Notes. Users can also access on any disconnected Pocket PC or Palm handheld device with the new Offline PDA version. The new sforce 3.0 enterprise Web services API provides more powerful and standards-based integration capabilities including full text search through the new sforce Object Search Language (SOSL), Web services-based access to the new capabilities of Studio, and support for new objects and fields including products and price books.

The Only "On The Fly" Global CRM
With support for 11 languages and all currencies, Spring '04 flexibly adapts to the needs of organizations with users and customers around the world. The global translation workbench provides on-the-fly language translation, where users can select their own languages, and all customizations are instantly translated for them. Currencies are automatically converted for each user, and summarized for managers in the currency of their choice. Spring '04 is accessible anytime, anywhere from any device. The on-demand delivery model enables rapid and straightforward around-the world deployments.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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