Placed in the Leaders Quadrant for Sales Force Automation Magic Quadrant

Evaluation based on completeness of vision and ability to execute

SAN FRANCISCO - October 17, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced that it has been positioned in the Leaders quadrant in Gartner's latest Magic Quadrant for Sales Force Automation .  According to Gartner, "Leaders demonstrate market-defining vision and the ability to execute against that vision through products, services, demonstrable sale figures and solid new references for multiple geographies and vertical industries. A characteristic of a leader is that most competitive vendors will tend to measure their own success against the success of the leading vendors."

"We are honored to be placed in the leaders quadrant.'s unmatched pace of innovation is setting the standard for both the SaaS and CRM industries," said Marc Benioff, chairman and CEO at "In my opinion, this honor is a testament to the success of our customers and the business value that's SaaS and PaaS solutions deliver."

Since 1999, when pioneered Software-as-a-Service, the company has been developing and expanding the capabilities of Salesforce CRM, which is designed to provide a 360-degree view of customers to employees anytime in any location.  Today, Salesforce SFA is an integral part of Salesforce CRM, a comprehensive suite of business applications that help companies improve business processes and increase revenue potential.

In the past year, has delivered three releases, Salesforce Spring '08, Salesforce Summer '08 and most recently Salesforce Winter '09. Driven by feedback from customers on's IdeaExchange, more than 150 new features were released for Salesforce CRM customers, raising the bar for the CRM and SaaS industries.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

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