PRESS AND NEWS Chairman and CEO Marc Benioff to Keynote Two Industry Events in Germany Chairman and CEO Marc Benioff to Keynote Two Industry Events in Germany

Benioff to share vision for future of enterprise cloud computing at DLD Conference and 17th annual Handelsblatt Conference

SAN FRANCISCO – Jan. 14, 2011 – [NYSE: CRM], the enterprise cloud computing company, today announced that chairman and CEO Marc Benioff will deliver the keynote address at two industry events in Munich, Germany: the DLD Conference on Jan. 24, 2011 at 11:20 CET (5:20 a.m. ET), and the 17th Annual Handelsblatt Conference, Strategic IT-Management, on Jan. 25 at 11:00 CET (5:00 a.m. ET). recognizes that a massive shift is under way in the industry to Cloud 2, the next generation of cloud computing that is social, mobile and real- time. The first generation of cloud computing was about leveraging technologies that were low cost, fast and easy to use. Benioff’s keynotes will focus on how Cloud 2 is improving the workplace and demonstrate examples of this trend.

Widely recognized as the pioneer of cloud computing, founder Benioff has transformed from a groundbreaking idea into a publicly traded company that is the leader in enterprise cloud computing. Today, is one of the fastest growing companies in the world and was ranked fourth on FORTUNE’s “100 Fastest-Growing Companies” in 2010.

About the conferences
DLD (Digital - Life - Design) is a creative event, bringing together more than 800 entrepreneurs, investors, philanthropists and scientists from all over the world. With international participants from media, design, art, science and society, DLD Conference is well known as the European forum of the “Creative Class.”

Seventeenth Annual Handelsblatt Conference Strategic IT-Management will take place in Munich from January 24 to 26. The motto of this year’s conference is “IT Organisation for Next Generation Business," and will cover topics ranging from the economies of scale of cloud computing to mobile strategies for CIOs.

Additional resources:
• A live audiocast of Benioff's DLD Conference presentation will be available at
• A live audiocast of Benioff's 17th International Handelsblatt Conference Strategic IT-Management presentation will be available
• Information about DLD Conference
• Information about 17th Annual Handelsblatt Conference Strategic IT-Management


About Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:

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