Salesforce Positioned in the Leaders Quadrant in the 2015 Magic Quadrant for Enterprise aPaaS, Worldwide

Salesforce Positioned in the Leaders Quadrant in the 2015 Magic Quadrant for Enterprise aPaaS, Worldwide

For second consecutive year, Salesforce has been positioned by Gartner in the Leaders quadrant for its Salesforce1 Platform

Companies such as Macy’s and Philips using the Salesforce1 Platform to build apps faster than ever before

SAN FRANCISCO–April 6, 2015–Salesforce [NYSE: CRM], the Customer Success Platform and world’s #1 CRM company, today announced that for the second consecutive year, Salesforce has been positioned for its Salesforce1 Platform by Gartner, Inc. in the “Leaders” quadrant for enterprise aPaaS, worldwide report. With the Salesforce1 Platform, companies can build apps faster than ever before and transforming how they engage with customers, employees and partners.

According to Gartner: Application platform as a service (aPaaS) is a form of PaaS that provides a platform to support application development, deployment and execution in the cloud. It is a suite of cloud services designed to meet the prevailing application design requirements of the time, and, in 2015, includes mobile, cloud, the Internet of Things (IoT) and big data analytics innovations.

An aPaaS that is designed to support the enterprise style of applications and application projects (high availability, disaster recovery, security and technical support) is an enterprise aPaaS.

Gartner’s Magic Quadrants are based on rigorous analysis, backed up by highly structured methodologies. According to Gartner, "In the enterprise aPaaS market, leadership implies an understanding of the demands of the enterprise and the opportunities of cloud computing, and a genuine commitment to enterprise cloud computing. A Leader must have demonstrated a market-leading vision and the ability to deliver on that vision."

“Companies of all sizes are racing to connect with customers in a whole new way,” said Tod Nielsen, EVP of Salesforce1 Platform, Salesforce. “With the Salesforce1 Platform, we’ve made technology barriers disappear so anyone can create the apps they need. We believe Salesforce’s Magic Quadrant position reinforces our leadership and continued innovation.”

Leading Global Companies Build Apps Faster with the Salesforce1 Platform
With the Salesforce1 Platform, companies can transform IT departments into centers of innovation and leapfrog the competition. Powered by the world’s #1 PaaS, leading brands like Macy’s and Philips are building apps faster than ever before. With more than four million apps and two million developers, the Salesforce1 Platform is the trusted and proven platform for innovative companies around the world. The more than 4,100 customers that participated in a recent study commissioned by Salesforce reported 52 percent faster application deployment, 50 percent faster new application design, 52 percent faster application configuration and 42 percent decrease in IT cost using the Salesforce1 Platform.

Additional Information
• The Gartner Magic Quadrant for Enterprise aPaaS is available at: http://salesforce.com/form/pdf/gartner-apaas-magic-quadrant-2015.jsp?d=70130000000NGk2&nc=70130000000NGjJ
• Learn more about the Salesforce1 Platform at: http://www.salesforce.com/platform/overview/

Connect with Salesforce
• Follow @Salesforce on Twitter: http://twitter.com/salesforce
• Like Salesforce on Facebook: http://facebook.com/salesforce

Gartner, Magic Quadrant for Enterprise Application Platform as a Service, Worldwide, Yefim V. Natis, Massimo Pezzini, Kimihiko Iijima, Anne Thomas, Rob Dunie, 24 March 2015

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