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Salesforce Positioned as a Leader in the 2015 Magic Quadrant for Sales Force Automation

SAN FRANCISCO—July 23, 2015—Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that Gartner, Inc. has positioned Salesforce as a Leader in its July 2015 Magic Quadrant for Sales Force Automation (SFA) Magic Quadrant. This is the ninth consecutive year that Salesforce has appeared in the Leaders quadrant.Salesforce’s Sales Cloud has been placed in the Leaders quadrant for nine years running

SAN FRANCISCO—July 23, 2015—Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that Gartner, Inc. has positioned Salesforce as a Leader in its July 2015 Magic Quadrant for Sales Force Automation (SFA) Magic Quadrant. This is the ninth consecutive year that Salesforce has appeared in the Leaders quadrant.

Gartner defines SFA as applications that “support the automation of sales activities, processes and administrative responsibilities for B2B organizations’ sales professionals. Core functionalities include account, contact and opportunity management. Additional add-on capabilities focus on improving the sales effectiveness of salespeople. Among those capabilities are sales configuration, guided selling, proposal generation and content management, and sales performance management support, including incentive compensation, quota, sales coaching and territory management.”

“Everywhere we look sales organizations are being disrupted by compressed selling cycles and increasingly sophisticated buyers. To thrive in this environment, companies need a sales solution that is data-driven, mobile, and focused on productivity and results,” said Mike Rosenbaum, executive vice president of Sales Cloud, Salesforce. “Sales Cloud continues to set the standard for modern SFA and we’re honored to have been named a Leader in Gartner’s SFA Magic Quadrant for nine years in a row.”

Additional Information
The 2015 Gartner Magic Quadrant for SFA is available here: https://www.salesforce.com/form/pdf/gartner-sfa-magic-quadrant-2015.jsp
Learn more about Sales Cloud here: http://www.salesforce.com/sales-cloud/overview/

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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About Salesforce

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