3 Key Takeaways from Our New Ebook: Unleashing Fintech’s Potential

In India, cash has traditionally been king. But over the past few years, digital financial solutions—particularly fintech—have steadily grown in popularity. More Indians are choosing to transact, buy insurance, acquire loans, and invest in the stock market through fintech. And it’s easy to see why. Fintech has made finance simpler, more affordable, and more accessible than ever.

Today, there are more than 2,000 fintech firms in India offering a gamut of solutions—from bite-sized insurance policies, to robo-advisors and instant online loans. The market opportunities are tremendous. But to fully tap into them, fintech startups need more than just a great product or service idea. They also need platforms and technologies to help them win customers, accelerate business growth, and scale cost-effectively.

Our new ebook, Unleashing Fintech’s Potential, looks at how fintech companies are using technologies like Salesforce to thrive. Packed with real-life examples from both India and beyond, the ebook is a definitive guide to Salesforce’s capabilities for fintech.

Here are three key takeaways:

1. India is a hotbed of fintech innovation

India’s size, demographics, and large underbanked population make it fertile ground for fintech. Last year, the Indian fintech market was valued at $50-60 billion. By 2025, it is expected to be worth $150-160 billion, translating to an incremental value-creation potential of about $100 billion (BCG and FICCI).

While the competition from techfin companies like Google and Amazon is fierce, fintech companies aren’t going at it alone. Many are joining hands with other fintech firms, non-banking financial companies (NBFCs), traditional banks, and even consumer goods businesses to benefit from their customer networks and scale, while delivering agility and innovation in return.

Meanwhile, customer demand and funding for fintech are on the rise. The tech talent pool is strong. Plus, policy frameworks, combined with a powerful national digital infrastructure are creating new growth opportunities. All signs point to a promising future for fintech.

2. Salesforce helps fintech firms connect with customers in a smarter, faster way

Our goal at Salesforce is to bring companies and customers together. Through our market-leading Customer 360 platform, we help fintech firms engage with customers more meaningfully, deliver experiences that exceed expectations, and cultivate relationships that last a lifetime.

With Salesforce, digital lenders are streamlining their entire loan lifecycle – from loan application management, to credit decisioning and approvals. Insurtech firms are bringing their core insurance processes and policy lifecycles to the cloud. Wealthtech firms are connecting with investors across channels, and matching investments to each client’s unique financial goals.

We’ve created entry-level products that are accessible and affordable for all kinds of fintech firms, regardless of size. Startups can begin small with just one or two solutions that best support their needs. As their business grows, Salesforce grows with them, giving them the scale and agility to succeed.

3. Gaining speed, agility, and scale is easy with Salesforce

Fintech firms around the world choose Salesforce for many reasons, including:

• Quick time-to-market – Complete projects in months, not years
• Easy customisation – Configure processes quickly through clicks, not code
• Complete vision – Manage every customer interaction from a single platform
• Continuous evolution – Enjoy new Salesforce innovations and seamless upgrades with three releases per year
• Customer success – Amplify success by collaborating with a wide community of fintech Trailblazers and partners
• Leading cloud marketplace – Browse through 8,000+ apps to find a solution for just about every business challenge

Read our new ebook, ‘Unleashing Fintech’s Potential’, to learn more about Salesforce solutions for fintech.