Caylin White, Author - Salesforce

My Background

Caylin White is a Senior SEO Lead on the 360 Blog team at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specialises in SEO, but is sure to add a human-centric angle to every piece.

Caylin's latest articles

Illustration of a person sitting on a small business storefront with a bicycle and plants.

Blog

15+ Small Business Ideas to Start in India

Find small business ideas for Indian entrepreneurs with different skills and budgets, plus practical tips to validate demand and start a venture today.

Blog

6 Email Marketing Campaigns Every Growing Business Needs

Stop running email experiments that waste your time — here are five nurture journeys your lean team can build now.

Blog

Connections for Small Business: Hands-on Learning for Marketers

Learn how Salesforce Connections sessions will help build AI strategies and skills for every marketer.

Sachin Shenolikar

Blog

10 Small Business Holidays That Make a Big Impact

Holidays dedicated to small businesses can boost revenue and build lasting customer loyalty throughout the year.

Customer journey mapping illustration showing touchpoints, engagement stages, and buyer interactions

Blog

Customer Touchpoints: How to Optimise Every Interaction for Sales Growth

Learn how to map every interaction to build stronger relationships and grow your small business faster.

New to Salesforce?

About Salesforce

Popular Links