 
					
													author name
							
				Jay Wilder
author title VP, Product Marketing
								
									My Background								
								
						
						
						
											Jay and his team empower Salesforce customers to make every moment count with Marketing Cloud’s industry-leading data, AI, and activation innovations. With nearly two decades of experience, Jay has led teams and brought products related to customer data, personalisation, engagement, and analytics to market to make marketing more personal, relevant, and impactful. He’s a musician, avid reader, sports fan, and lifelong enthusiast for traveling to new destinations.
 
			Building an exceptional marketing campaign has never been more important. These tips will help you win the attention span competition in today’s changing marketplace.



