How can a customer data platform complement your data warehouse? By providing instant access to data without a lift-and-shift.
What’s the best way to improve marketing ROI in today’s challenging landscape? By increasing one of these three things: effectiveness, efficiency, or optimization.
Today, as businesses around the globe decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Based on experience and what we’ve learned from our own customers, here are three basic principles to guide data-driven marketers in reassessing their approach to customer data.
