Blog
What is Zero Copy? (and How It Works)
How can a customer data platform complement your data warehouse? By providing instant access to data without a lift-and-shift.
Martin Kihn's latest articles
Blog
What Does ‘Real-Time Marketing’ Really Mean?
Discover the true definition of real-time marketing in our concise guide. Get insights on the importance and benefits of this marketing strategy.
Blog
Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI
What’s the best way to improve marketing ROI in today’s challenging landscape? By increasing one of these three things: effectiveness, efficiency, or optimization.
Blog
3 Principles To Help You Rethink Your Approach To Customer Data
Today, as businesses around the globe decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Based on experience and what we’ve learned from our own customers, here are three basic principles to guide data-driven marketers in reassessing their approach to customer data.
