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Salesforce India

New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy

New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.

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