Salesforce India
Is marketing a combat tool? In a sense, it can be. Let’s explore Guerrilla Marketing and how to use it in your strategy. In a market as competitive as today’s, with increasingly demanding…
Hyper-personalise marketing communications and boost audience engagement with the segmentation, targeting, and positioning (STP) model. Know all about in this STP guide.
Optimise sales meeting agendas with a template. Efficiently engage teams, discuss updates, and set clear next steps—maximise time and drive results.
Companies constantly seek ways to optimise their sales and marketing strategies in the competitive business landscape. One crucial aspect of this optimisation process is lead qualification, the process of determining the potential and…
Why do businesses go through digital transformations? Simple, because change is constant. Companies must continue to evolve if they want to stay relevant. Not only does innovation matter externally, but transforming internally is just as critical. Digital transformation applies to every business size, whether that's machine learning, artificial intelligence or automation, modern technological innovations create new opportunities and introduce better, more efficient ways to do business. Learn more about Digital Transformation from Salesforce.
Demystify AI Marketing: A comprehensive guide to leveraging artificial intelligence for smarter, more effective marketing strategies on Salesforce.
Plan, manage, and organise your projects with this comprehensive guide. Because projects are how things get done.
New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
So what is Dreamforce? The short answer is that it’s the largest software conference in the world. But that doesn’t come close to doing it justice — Dreamforce isn’t like any other conference.…









