Salesforce India

An in-depth guide to Customer Acquisition Costs: What it is, why it is essential, how to calculate it, how to reduce it, and how to drive growth.

As women salespersons become critical members in high-performing sales teams, Salesforce leaders weigh in on what makes female talent the key to sales success.

Industry leaders provide first-hand knowledge on how MSMEs can design the ideal sales automation strategy to quickly achieve greater efficiency.

Effective digital transformation in healthcare enables providers to leverage automation-based healthcare technology and deliver personalised care at scale.

Customers today expect so much more from your business. Learn how a CRM like Salesforce can help you meet and even exceed those expectations cost-efficiently.

As data integration becomes crucial for growing mid-market companies, there are 4 key challenges they need to address to ensure uninterrupted data flow between systems.

Insurance companies must leverage industry-specific tech solutions to create an enjoyable customer experience and ensure efficient business growth.

In a customer-first environment, a business can set itself apart from competitors with these five tips that help measure customer experience, unlock business efficiency and drive greater customer satisfaction.

The fifth edition of Salesforce State of Sales report highlights the new ways in which salespersons are looking to increase sales, enhance productivity and provide greater customer value in a challenging business environment.

Many businesses are often caught in a web of myths and misconceptions about hybrid work culture. This article debunks five common myths about remote/hybrid work.