 
					
													author name
							
				Vala Afshar
								
									My Background								
								
						
						
						
											Vala Afshar is Chief Digital Evangelist at Salesforce.com. His prior role was Chief Marketing Officer, Extreme Networks. Before that, Vala was CMO and Chief Customer Officer of Enterasys Networks, responsible for global marketing and customer service and support.
 
			This is our step-by-step guide to create a more customer-focused culture in your organisation.



