Feature

Man wearing his headphones takes a meeting via his laptop

Feb 22, 2021 By Jenna Philpott

How the Pandemic Shaped Tech Across Industries: And Where We’re Headed Now

Improving your company’s technology can improve employee and customer experience both now and post-pandemic... Read More

IT, Digital Transformation, Customer Experience

Feb 10, 2021 By Salesforce India

Infographic: What Customer Connection Means Now

More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.... Read More

Research, Customer Engagement, Customer Experience

Dec 14, 2020 By Mark Abramowitz

7,000+ Service Pros Reveal Insights for Your Next Chapter on Customer Service

Every business leader can agree the stakes have never been higher to build trust and maintain customer loyalty. Ninety percent of customers say how a company acts during a crisis demonstrates its trustworthiness. Customer service has taken centre stage as companies build trust and drive loyalty... Read More

Customer Experience, Research, Service, Service Cloud, Future of Work

Aug 17, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Aug 07, 2020 By Jody Farrar

What Does Salesforce Do?

Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about our company and products. Learn about Salesforce... Read More

CRM, Customer Experience, Digital Transformation, Salesforce Ohana, Research

Jul 13, 2020 By Heather Conklin

The Ground-Breaking, Emotional Journey of Digitising Your Business Model (And How We Can Help)

If you’re in a company C-suite in today’s atmosphere, you know this “digital transformation” everyone is talking about is critical. But igniting this kind of change on your own is an entirely different story. But, now anyone can fast track the move to digital with the help of Customer 360 Guides ... Read More

Digital Transformation, CEO, Customer Experience

Jul 02, 2020 By Salesforce India

How Is COVID-19 Changing the Customer Experience?

Customer experience has always been a way for companies to differentiate themselves. But COVID-19 has changed the rules of the game. The customer we now serve is self-isolating, prefers digital and contactless engagement channels, is more conscious about spend, and is likely to be making different... Read More

Customer Experience

Jun 26, 2020 By Shonnah Hughes

How Emotional Intelligence Increases Customer Loyalty

Customer service representatives and social media users are no strangers to the growing phenomena of “cancel culture.” As humans, however, we crave interaction and acceptance. So why is it now common to cancel services after a single negative interaction? How can we use emotional intelligence (EQ)... Read More

Customer Engagement, Customer Service, Customer Experience, Leading Through Change

May 25, 2020 By Wade Wegner

5 Ways Technology Teams Can Deliver A Better Customer Experience Now

Business priorities have shifted from playing offense to defense. It is a critical time to focus on helping customers extract value from your products and services. That’s why your technology team needs to do all they can to leverage existing Salesforce products to improve the customer experience... Read More

Customer Experience, IT, Leading Through Change

It’s Time for India Inc. to Build a More Sustainable Future. Here’s How Salesforce Net Zero Cloud Can Help

Editors' Picks

LEARNING

Reimagining Customer Engagement: A 6-Point Roadmap for Indian Retailers and FMCG Brands

SALES

Why Manufacturers Need A Connected Manufacturing Strategy for Rapid Growth

Corporate Culture

Salesforce.com/in